Whether you are an online marketing guru or just a small business it’s important to track email deliverability, otherwise you might waste your time and have poor results. There are obstacles to ensuring email deliverability. Knowing what they are and how to overcome them will be essential to your success. There are several steps you can take now that can increase email deliverability. This article focuses on three areas of importance when discussing bulk email and general email deliverability.
This is a critical step many overlook and without it you are flying blind. Email delivery tracking provides useful information about your bounce back rate, which tells how many of your emails are actually delivered. Not having this information limits your ability to gauge the success of a campaign. The prevalence of scams and spam, and more email providers are making it difficult to establish good email delivery. Implementing methods to check your email deliverability can only help your success rate.
Use commercial software to assist transactional email delivery.
There are several products available than can help with this. Do not recreate the wheel; there are solutions at an affordable cost. Using a provider can assist with your bulk emailing capabilities and increase the amount of email delivered and ultimately seen by your clients. They can also track email deliverability, which can give a clear picture of how effective your email delivery is. Using a service can take guess-work out of the equation. There are experts skilled at email deliverability and using them will reduce the amount of time spent doing it yourself. Obviously this allows you to pay more attention to other aspects of your business so you get a bit of value by outsourcing email delivery.
Using app email deliverability systems with other software will improve success rates.
This builds off the first two solutions. In business, redundancy is not always bad. It provides an extra method to ensure email delivery. Having a software program and app deliverability system will increase the likelihood of email delivery. Over 30% of email gets labeled as spam. There is new technology produced every day to make almost any task easier. Having a multi-pronged approach may make the difference in getting email delivered.
These three simple methods can increase the success of transactional email deliverability.
As discussed previously, you want to create some redundancy while using cost-effective solutions like software and apps. Success of email delivery depends on people seeing what you are sending them. It is important to understand how SMTP email delivery works. Internet service providers are constantly adapting and changing technology to prevent scams and other nefarious acts. Learning SMTP will give you an indication what not to do when creating an email campaign. Obviously, email is a critical element of any online business, and focusing your efforts on email deliverability will result in higher sales and effective marketing, which was the goal in the first place.