One of the most lucrative and bright career prospects which is attracting best minds like a magnet is web design. The demand for quality designers is stupendously high and the trend is unlikely to change. But in the environment where designers are mushrooming and grooming incrementally, it’s a headache for companies to choose the right ones. They struggle to have uniform filtration criteria which will ensure them the quality and excellence in the candidates.
The myth which has significantly engraved on the minds of employers is that experience is everything and a panacea to all the designing miseries. But this claim holds very little truth. The reason is designing is as much art as it’s a technique. There is no guarantee that the person with a bunch of experience will deliver a masterpiece and newcomers can’t. It depends upon imagination, concepts, development of aesthetic taste and surely, technical solidity. As we all know, art has very little to do with professional experience.
Another persistent problem with the so called veterans is, of course not with everyone, their adherence to the old techniques and conceptions which are about to extinguish�� their reluctance in accepting revolutionary ideas. They love to bask in the old glory. Young minds are more open for radicalization. Tout ensemble, it’s thoughtless to disregard any candidate just because he has no bankable experience in his kitty; and also to consider all old timers as rigid. Give them equal ground to play with equal rules. They should be judged by their final outcome and not by hard to go prejudices.
Make sure that while assessing these technicalities you give more importance to sparks than the marks. Practical mojo should weight more than the theoretical mumbo jumbo, because, designer is supposed to be an active doer and not a passive thinker. He must possess the exquisite capacity to make something which is useful as well as beautiful.
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