The promotion of infant formula suspected to be the cause of the declining number of infants who received breast milk exclusively. Based on the demographic and health surveys Indonesia in 1997 and 2003, the rate of exclusive breastfeeding dropped from 49% to 39%, while the use of milk bottles up to three times. Than through advertisements in the media and promotions at the mall, the formula manufacturers are now also actively promoted in hospitals as well as by physicians.
Note also quite a lot of maternity hospitals do not support breastfeeding. Though the newborn baby should be placed on the mother’s chest that develops reflexes and increased breast milk production. Based on the recommendations of international, newborn should be breastfed immediately after birth up to one hour. But in reality, many babies are given formula is precisely the reason breast milk does not come out.
In addition, now more and more women who are not confident with the benefits of breast milk due to the influence of the content of the ads that idealize the content of nutrients in infant formula. Actually there is no milk is not good, even breast milk contains substances that can boost the baby’s immune.
Based on a survey conducted by by Hellen Keller International in Indonesia in 2002, is now an average of Indonesian infants exclusively breastfed for only 1.7 months, whereas WHO recommends that babies be breastfed exclusively for 6 months. The fall in numbers are also related to socio-cultural influences in society, which recommends that babies be given extra food before the age of 6 months. Every baby is supposed to be getting breast milk, as well as premature infants and infants born with a weak condition.