there are a number of basic rules that you just have to stick to – whether you want to sell, connect with an audience or just show off your portfolio. We’ve put together 10 quick web design tips that’ll ensure that once your visitors arrive, they stay put, instead of clicking through to a competitor’s site.
1) Make it Quick: If it loads too slowly, people will click away from it. It might seem harsh, but our attention spans have gotten way shorter since we all started carrying smartphones in our pockets and because we expect everything to happen almost instantaneously. Your page should load in less than 2 seconds and if it doesn’t, prepare for lots of abandoned clicks.
2) Short and Sweet is the Treat: You don’t need all of the copy that you think you need. Actually, the shorter and sweeter the better. Our attention spans are pretty short, remember? Make it concise and to the point – and make sure that it conveys your brand message.
3) Make it Easy to Get Around: If visitors land on your site and haven’t a clue how to navigate it, you’ve broken golden rule no.1: make your site accessible.
4) Use the Right Colours and Contrasts: Colours and contrasts are what make your site accessible – they’re what people associate with you. Without the right contrast, people will get lost so use it to direct them. As for your colour choices, make sure that they’re what you want your brand to represent.
5) Make it Professional: Sounds obvious, but unfortunately, it’s not. That doesn’t mean that you have to be corporate, but your logo, the design of your site and the overall look and feel should be similar to that or of the same quality as a high end competitor in the same niche as you.
6) Make it Simple: The simpler your website, the better. If it’s too complicated and if it doesn’t really make much sense – or if something is just a bit inappropriate for your niche, leave it out. Design isn’t about overly fancy graphics, it’s about creating something that works.
7) Everything Should be Spelt Correctly: It might seem a bit mean but even if you build up a loyal readership, one misplayed �the� instead of �the� and you’ll not only lose readers but respect too.
8) Have Contact Information in Place: It shows that you’re trustworthy, that you’re willing to let others speak to you and that you’re a real person – that this is your business. That doesn’t mean that you have to let them call you on the phone, but an email address or a contact form should be plenty.
9) Make Sure Everything Works: If your links are broken or if they don’t work, that’s yet another sign that you’re not maintaining the site – which just makes you look a bit rubbish. Test all of the links and make sure that they all go where they’re supposed to.
10) Use Small Images and Sprites: If images take too long to load, it’ll be incredibly frustrating for your visitors. Use smaller images, and make use of sprites so that images used across more than one page, like your logo, will be cached rather than having to be re-downloaded when your visitor opens a new page.
For more nifty tips and tricks, visit the web design Salisbury team at http://urbanmediasalisbury.co.uk/web-design-salisbury/