A purpose of an e-commerce website is to bring in new visitors and make their shopping experience pleasurable.
It is possible to make your website optimized for customers if you ask your professional web design service to stress on the following three principles:
Explain, explain, and explain
Imagine yourself shopping in an online store. What questions concern you the most? Was it security? Was it cost? Was it quality? Or was it a combination? Your potential clients may be dealing with the same concerns. Ask yourself, if these concerns apply to your website. If they do, answer them all.
Your customers may be disappointed it if they learn it during check out that it costs 20 pounds to ship a product that costs 100 pounds. Explain everything in advance. It is safer to over-explain than to leave concern fermenting in your customers’ mind.
You can display security certificates, if you possess them. You can mention shipping costs along with product prices. You can talk about brands honestly to alleviate visitors’ concerns on quality.
Explain and answer in clear language. Avoid jargon. Keep it simple. And the most important of them all – be honest. It does not cost you to keep it simple. In fact, you can stick to an affordable web design and still avoid jargon.
Keep your goals in mind
What is it that you are trying to achieve through your website? Do you run a newspaper (or a popular blog) and you want millions of visitors a month? Do you sell yachts and you are looking for not more than a dozen buyers a year? Know your priorities. It is the first step to ensure success.
Once your priorities have been defined, you can design your website in such a way that visitors know immediately upon arriving your website what they are supposed to do. Websites that obfuscate things are rarely popular. Remember, you have only seven seconds (average attention span on the Internet) to impress your visitors and convince them to purchase from you.
Know your audience
Alibaba and Amazon are two big names in online commerce. Yet, their web designs are different. The difference is there because these websites cater to two different set of audiences. Amazon is more consumer centric, while Alibaba is focused more on businesses.
Let’s try to understand this with logos. The logo is probably the most important symbol of your brand. It is concise, it tells you about your business and your products, and it sends your messages straight to consumers. It is important to design your logo carefully. The same holds for websites.
If your audience is primarily old, you may have to opt for larger fonts and more images. If your audience is primarily young, you can assume a basic knowledge of computers and you have more space to experiment. Knowing the age, interests, location, and culture of your audience can be helpful in the choosing the right website design package for your website.
Designing an e-commerce website is simple if you take into account three principles – answer questions, know your audience, and keep your goals in mind.